The Andhra Sugars Limited
The Andhra Sugars Ltd., a leader in sugar, chemicals, and pharmaceutical intermediates, partnered with Mind Spark Technologies to fix issues like poor keyword visibility, outdated SEO, slow page speed, and low organic leads. After a complete website revamp with improved design, development, and targeted Organic SEO, the results were clear within six months—1,145% growth in organic traffic, keyword rankings rising from 3 to 42+, session duration increasing from 45 seconds to 2 minutes 15 seconds, and organic enquiries growing by 80%, giving the brand a stronger and more impactful digital presence.
Overview
The Andhra Sugars Ltd., one of India’s most trusted manufacturers of sugar, chemicals, and pharmaceutical intermediates, had a strong legacy but an underperforming digital presence. Mind Spark Technologies revamped their website from scratch—covering design, development, and an Organic SEO campaign—resulting in a significant boost in online visibility and web traffic.
Problem Statement
Before partnering with Mind Spark Technologies, The Andhra Sugars team faced several digital hurdles:
- Poor keyword visibility for key products and business divisions.
- Outdated on-page SEO structure and inconsistent meta information.
- Slow page loading speed impacts user experience and ranking.
- Lack of structured analytics to measure website performance.
- Minimal organic leads coming through their corporate website.
Solution
Within 6 months, The Andhra Sugars website saw measurable and sustainable SEO success:
- Organic Traffic: Before SEO - Low & Inconsistent, After SEO - 1+145% Growth,.
- Keyword Ranking Top 10: Before SEO - 3, After SEO - 42+.
- Average Session Duration: Before SEO - 00.45 secs, After SEO - 02:15 Secs
- Organic Enquiries: Before SEO - Low, After SEO - +80% increase
The company now ranks on Page 1 of Google for major industry keywords related to chemical manufacturing, sugar production, and hydrogen peroxide supply
Mind Spark Technologies has truly elevated our digital presence. Their SEO strategy not only improved our Google rankings but also helped us attract the right audience. We now receive consistent business inquiries directly from our website.