Case Studies
Staub Marcel Gartenbau GmbH
Next
Project
Case Studies
Staub Marcel Gartenbau GmbH
E-Commerce & Digital Service Management Platform
Next
Project
Key Highlights
- E-Commerce
- Service Management
- Mobile App
Overview
Business Challenges
No Online Sales Channel
The company had no e-commerce platform for customers to browse and purchase Christmas trees online, limiting sales to in-person or phone-based orders and reducing market reach during the critical seasonal period.
Lack of Centralized Order Tracking
There was no unified system for tracking sales orders and service requests, creating confusion between teams, missed follow-ups, and poor visibility into order status across the operational workflow.
Limited Service &
Timesheet Visibility
Management had limited visibility into service operations and employee timesheet tracking. Field staff had no digital tool to log work activities, making real-time monitoring and payroll accuracy a challenge.
Unstructured Sales Record Management
Sales records were not properly documented, making it difficult to track orders, monitor performance, and generate accurate reports. The absence of a centralized system led to data gaps and errors across the business.
Difficulty Managing Salesperson Schedules
Salesperson assignment and scheduling was handled manually, leading to inefficiencies, overlapping appointments, and difficulty allocating field staff effectively during peak seasonal demand.
No Online Sales Channel
The company had no e-commerce platform for customers to browse and purchase Christmas trees online, limiting sales to in-person or phone-based orders and reducing market reach during the critical seasonal period.
Lack of Centralized Order Tracking
There was no unified system for tracking sales orders and service requests, creating confusion between teams, missed follow-ups, and poor visibility into order status across the operational workflow.
Limited Service & Timesheet Visibility
Management had limited visibility into service operations and employee timesheet tracking. Field staff had no digital tool to log work activities, making real-time monitoring and payroll accuracy a challenge.
Unstructured Sales Record Management
Sales records were not properly documented, making it difficult to track orders, monitor performance, and generate accurate reports. The absence of a centralized system led to data gaps and errors across the business.
Difficulty Managing Salesperson Schedules
Managing a growing video library using default WordPress posts would become inefficient and unscalable over time, requiring a dedicated content architecture from the outset.
Our Solution
Our solution focused on:
• Building a customized e-commerce platform enabling customers to browse and purchase Christmas trees online
• Implementing ZIP code-based product availability so customers see only trees available in their location
• Integrating salesperson scheduling and assignment with automated work order creation on every confirmed order
• Developing digital work order management for streamlined task allocation and service tracking
• Building an employee timesheet system for real-time activity logging and operational reporting
• Deploying a mobile application for field staff to manage work orders and log service completions on the go
The platform enables Staub Marcel Gartenbau to manage its full seasonal sales and service cycle digitally — from customer order placement through to field service completion and timesheet reporting.
Technologies Used
Technologies Used
• Custom E-Commerce Platform (Seasonal sales with ZIP code availability logic)
• Service Management System (Work order, scheduling & timesheet integration)
• Mobile Application (Field staff work management and service logging)
Frontend
• HTML5, CSS3, JavaScript (Responsive frontend development)
• ZIP Code Availability Engine (Location-based product filtering)
• Mobile-Responsive Design (Optimized for desktop, tablet & mobile)
Design Tools
• Figma (UI/UX Design & Prototyping)
• Lucidchart (Workflow & System Architecture Design)
• Web (Responsive Interface Design)
Key Features Delivered
E-Commerce Platform & ZIP Code Availability
• Online Christmas tree browsing and purchasing platform
• ZIP code-based product availability — customers see only trees in their delivery zone
• Seamless checkout with order confirmation and salesperson assignment
Sales Order & Work Order Management
• Centralized sales order tracking from placement through delivery
• Automatic work order creation on confirmed customer orders
• Digital work order tracking with status updates and completion logging
Salesperson Scheduling & Assignment
• Admin dashboard for salesperson scheduling and service assignment
• Automated salesperson allocation based on ZIP zone and availability
• Calendar-based scheduling view with real-time conflict detection
Employee Timesheet Management
• Digital timesheet logging for field staff activities and service hours
• Real-time visibility into employee work activities for management
• Exportable timesheet reports for payroll and performance analysis
Mobile Application for Field Staff
• Mobile app enabling field staff to view, update, and complete work orders on the go
• Real-time service status updates synced with admin dashboard
• Offline-capable logging for areas with limited connectivity
Impact on Business
Digital Sales Channel — Christmas Trees Available Online for the First Time
100%
Improvement in Sales Record Accuracy & Order Tracking Efficiency
3×
Salesperson Scheduling & Work Order Management
Real-Time
Manual Timesheets — Fully Replaced by Digital Field Logging
Zero
Mobile Coverage — Field Staff Managed via App Across All Service Zones
Full
Other Case Studies
