Case Studies
AZ Pest Control
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Case Studies
AZ Pest Control
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Project
Key Highlights
- WordPress
- Local SEO
- Conversion Optimization
Overview
Business Challenges
Low Organic Search Visibility
Website struggled to rank for important service-based keywords like "pest control Tucson," "termite control Arizona," and "cockroach control Tucson."
Limited Local Reach
Google Business Profile was incomplete, missing crucial local keyword optimization and reviews, resulting in poor visibility in local map pack results.
Inefficient Conversion Funnel
Calls-to-action were inconsistent, and contact forms were poorly placed, leading to high bounce rates and missed lead capture opportunities.
Outdated Website Architecture
Lacked proper internal linking, meta tags, and structured URLs, reducing SEO potential and making it difficult for search engines to crawl and index key pages.
Unoptimized Service Content
Service pages lacked comprehensive, engaging content that addressed user intent and SEO requirements, weakening the site's topical authority.
Low Organic Search Visibility
Website struggled to rank for important service-based keywords like "pest control Tucson," "termite control Arizona," and "cockroach control Tucson."
Limited Local Reach
Google Business Profile was incomplete, missing crucial local keyword optimization and reviews, resulting in poor visibility in local map pack results.
Inefficient Conversion Funnel
Calls-to-action were inconsistent, and contact forms were poorly placed, leading to high bounce rates and missed lead capture opportunities.
Outdated Website Architecture
Lacked proper internal linking, meta tags, and structured URLs, reducing SEO potential and making it difficult for search engines to crawl and index key pages.
Unoptimized Service Content
Service pages lacked comprehensive, engaging content that addressed user intent and SEO requirements, weakening the site's topical authority.
Our Solution
Our solution focused on:
- Conducting a full technical SEO audit and resolving crawl errors, broken links, and slow load times
- Improving website structure, internal linking, and implementing search-friendly URL patterns
- Creating keyword-optimized service pages targeting high-priority local search terms
- Optimizing Google Business Profile with NAP data and geo-targeted keywords
- Building location-based landing pages for Tucson, Oro Valley, and Corona De Tucson
- Redesigning contact sections with prominent CTAs and integrated click-to-call buttons
The strategy enabled AZ Pest Control to consistently capture qualified local leads from organic search and Google Maps, improving both visibility and conversion performance.
Technologies Used
Technologies Used
- WordPress (CMS for easy management and SEO optimization)
- Custom SEO tools for configuration control
- API integration for analytics and reporting
Frontend
- HTML5, CSS3, JavaScript
- Mobile optimization techniques
- Core Web Vitals performance improvements
Design Tools
- Figma (UI/UX Design)
- Google Search Console & MOZ (SEO Analysis)
- Google Tag Manager & UTM Tracking
Key Features Delivered
Technical SEO & Performance
- Full technical SEO audit with resolution of crawl errors and site performance issues
- Improved page load speed and mobile optimization for better user experience
- Search-friendly URL structure and enhanced internal linking
Content & Local SEO
- Optimized service pages with local keywords and structured content
- Location-specific landing pages for Tucson, Oro Valley, and Corona De Tucson
- High-quality blog content targeting long-tail keywords to drive organic traffic
Google Business & Local Visibility
- Enhanced Google Business Profile with accurate NAP and geo-targeted keywords
- Top 3 Map Pack rankings for “Pest Control Tucson” and “Termite Control Arizona”
- Automated review generation campaigns to boost credibility
Conversion Optimization
- Integrated contact forms, clear CTAs, and live chat to improve lead generation
- Click-to-call buttons and prominent “Request a Quote” and “Schedule an Inspection” CTAs
- Google Analytics and Tag Manager tracking for form submissions and call conversions
Impact on Business
Increase in Monthly Organic Traffic (400 → 3,800+ visits)
850%
Growth in Local Leads (10 → 70+ verified leads per month)
6X
Website Conversion Rate (up from 1.2%)
5.6%
Local Keywords Ranking in Top 10 (up from 7)
42+
Google Map Pack – "Pest Control Tucson" & "Termite Control Arizona"
Top 3
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